The application launched in May 2021 seeks to ease peoples’ every-day life by bringing money transfer, utility payments as well as booking and ticketing to the tip of the finger.

Only two years young, Telebirr has scored over 358 million transaction counts with a transaction value of 746 billion Ethiopian Birr. And about 2.4 Million dollars were remitted via this platform internationally from 44 countries in those two years of success.

Telebirr’s uncollateralized loan plan is a breakthrough in the Ethiopian financial industry as it provides microcredit services especially to those who can’t afford bank services to start or expand their businesses like the youth, women and others.

The app has demonstrated that digital technology can narrow financial exclusion by opening up new pathways for financial access even in the most remote parts of a developing country.

Following the successful campaign and launch of the Tele Birr Super App, G Media has continued to work closely with Ethio Telecom to build exciting and engaging content to drive and increase user engagement on Ethio Telecom’s social media pages.

Amadou Daffe, co-founder of Gebeya Inc, and G Media’s Business Advisor, termed the continued patnership as critical to enhancing brand identity for locally-innovated products and services.

“Success in the digital marketing space is about more than just promotions and campaigns; it’s also about developing a strong brand identity that resonates with your target audience,” he noted.

“Having worked with Bereket Taffese (G Media CEO), he is not only achieving fantastic things with G Media, but is also very intentional about paving the way for powerful and thriving brand strategies in the ever-changing digital landscape.”

Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. Its project features an animation studio that showcases African folklore in an original and authentic way.

The firm has built a reputation by providing digital marketing solutions to businesses across Africa.

G Media has also worked with various clients, including Ethiopian Airlines, Africa’s largest telecommunications provider and Africa’s largest airline respectively. In 2018, G Media successfully launched a campaign to promote Ethiopian Airlines’ new mobile app.

The firm also collaborated with Carry1st to develop digital marketing content for African games. Adding to the company’s ambitious achievements, is their recent campaign in promoting Ethio-Telecom’s digital marketing efforts and supporting the launch of the Tele Birr Super App.