ESPN streaming service launch with AI commentary and TikTok-style feed

The highly anticipated ESPN streaming service is here, combining live sports with an innovative digital experience. Launching at $29.99 per month, the new platform brings all 12 of ESPN’s linear channels together in one place while adding features that cater to modern viewing habits. From a TikTok-like video feed to AI-powered SportsCenter commentary, the app is designed to engage fans in fresh and interactive ways.

ESPN streaming service features at launch

Subscribers will gain access to ESPN, ESPN2, ESPNU, SECN, and more, directly within the updated mobile app. Alongside live games and shows, the app now includes a vertical video feed called “verts,” where users can scroll through short sports clips much like they do on social platforms. This addition aims to make sports highlights more accessible, especially for mobile-first audiences who want quick updates without committing to a full broadcast.

AI-powered SportsCenter personalized for fans

A standout feature of the ESPN streaming service is “SC For You,” currently in beta. This tool uses AI-generated voices of SportsCenter anchors to deliver personalized updates tailored to favorite teams, leagues, and sports. By blending artificial intelligence with real-time sports news, ESPN hopes to give fans a more customized experience that feels both familiar and modern.

Why ESPN streaming service matters for sports fans

This launch represents a significant shift in how fans watch live sports. By merging traditional broadcast channels with on-demand, mobile-first features, ESPN is positioning itself as more than just a TV network—it’s creating a central hub for sports enthusiasts. Whether you’re catching up on highlights during a commute or streaming a full game at home, the service offers flexibility for different viewing habits.