Disney Plus and Hulu Show Major Profit Growth in 2025

Disney’s streaming business is thriving, with Disney Plus and Hulu making remarkable strides in profitability. In its second fiscal quarter of 2025, Disney announced a significant leap in combined operating income for both services—rising to $336 million, up from just $47 million the previous year. This growth highlights Disney’s successful strategy in the competitive streaming market and reinforces its standing as a dominant force in entertainment.

The recent surge comes after Disney Plus and Hulu, alongside ESPN Plus, achieved profitability last August. With an upward trajectory in both operating income and subscriber numbers, Disney’s streaming services are showing no signs of slowing down. Disney CEO Bob Iger has pointed to the impact of recent price hikes and a new password-sharing crackdown as key contributors to this growth. The crackdown, which charges viewers an additional $6.99 per month for sharing accounts outside their household, has already started driving more revenue, particularly on Hulu.

In addition to financial gains, Disney Plus has attracted 1 million new subscribers in the US and Canada, bringing its total subscriber base to 57.8 million. This surge is a result of Disney’s increased focus on premium content and user experience, as well as strategic pricing adjustments. By focusing on offering more value to subscribers, Disney is ensuring that its streaming services remain a top choice for viewers.

Looking ahead, Disney is preparing to launch a standalone ESPN streaming service this fall. The company recently added an ESPN tile and a shortened version of SportsCenter to Disney Plus, creating a seamless transition for sports fans. Bob Iger teased the new service in February, promising that ESPN will be available “however the consumer wants it, wherever the consumer wants it.” With these ongoing developments, Disney is set to further solidify its leadership in the streaming industry.

By consistently growing its user base and increasing profitability, Disney’s streaming business is proving that it’s not only surviving but thriving in the ever-evolving landscape of digital entertainment. The company’s ability to adapt and innovate will continue to drive its success, making it an exciting time for streaming enthusiasts.