The buzz is real: Costco is already selling piles of Lego Game Boys cheaper than the Lego company, and shoppers are stacking up on them ahead of the official release date. While Lego.com and other retailers are still showing “sold out” or holding until October 1st, Costco warehouses already have pallets of these nostalgic builds ready to go — at a discount.

Why Costco’s Deal Stands Out

Unlike Lego’s official $60 price tag, Costco members can pick up the Lego Game Boy for just $48. That $12 difference may not sound huge, but for Lego collectors, parents, and nostalgic gamers, it’s a steal. Costco has a history of undercutting big-name brands, and this latest move cements its place as the go-to retailer for early Lego finds.

Lego Game Boy: A Surprisingly Faithful Build

The Lego Game Boy is more than a toy — it’s a detailed, functional replica. Every button presses, the D-pad clicks, and the volume wheel spins just like the real handheld. Designers even nailed the iconic curves and labels, making it an incredible display piece for fans of both Lego and Nintendo. For under $50 at Costco, it’s one of the most impressive retro-inspired Lego sets to date.

Where To Find Them

Shoppers are reporting stacks of Lego Game Boys at Costco and Sam’s Club warehouses across the U.S. If you’re hoping to snag one, check your local store’s toy or seasonal aisle. Since Costco deals tend to move fast, you’ll want to act quickly before these builds vanish ahead of the holiday rush.

The Bottom Line

Whether you’re a collector, a longtime gamer, or just looking for the perfect gift, the Lego Game Boy is already a must-have. And with the fact that Costco is already selling piles of Lego Game Boys cheaper than the Lego company, this is one deal you don’t want to miss.