China’s hotel room rates disappoint during ‘golden week’ despite tourism boom

China’s hotel room rates disappoint during ‘golden week’ despite tourism boom

Hotel room rates across mainland China fell short of expectations during the National Day “golden week” holiday despite a tourism boom, as company officials and analysts called for stronger asset and revenue management to ease pricing pressure. Hotel tariffs remained largely unchanged from the previous month between October 1 and 7, even as bookings jumped, according to executives at hotel operators and travel agencies. “The days when hotels and resorts could expect a windfall during the...

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