A new report suggests Apple’s rumored smart home display hub might start at $350, positioning it as a premium alternative in the growing smart home market. Bloomberg’s Mark Gurman claims the device could launch in Spring 2026, marking Apple’s biggest step yet toward integrating home automation with its ecosystem.

A Premium Price for Apple’s Smart Home Vision

The upcoming smart home display hub is said to feature a 7-inch touchscreen that serves as a central control panel for managing lights, cameras, thermostats, and other smart devices. At an estimated $350, Apple appears to be targeting the same launch price as its original 2018 HomePod — but it’s notably higher than competitors like Amazon’s $220 Echo Show 11.

This move signals Apple’s continued focus on high-end smart home experiences rather than budget-friendly options. While pricier, the device will likely appeal to users already invested in Apple’s HomeKit and ecosystem.

Two Versions Could Be in the Works

According to Gurman, Apple’s rumored smart home display hub may come in two models — one tabletop design resembling a HomePod mini with a display, and another wall-mounted version for centralized access. It’s still unclear which variant will carry the $350 price tag, but both are expected to deliver tight integration with Siri and Apple’s broader AI initiatives.

The project reportedly aligns with Apple’s vision of transforming homes into connected, intelligent spaces powered by its next-generation software and hardware.

Built in Vietnam, Powered by AI

Apple continues to diversify its supply chain, with production of the smart home hub planned in Vietnam. The company is working with Chinese manufacturer BYD to build the devices, alongside a new indoor security camera and tabletop robot. These additions suggest Apple is ramping up efforts to compete in the home automation and personal robotics space.

The rumored $350 Apple smart home display hub was initially expected to launch in early 2025. However, internal delays tied to Siri’s AI overhaul have reportedly postponed the hardware’s debut. With Apple’s increased focus on generative AI and context-aware assistance, it’s possible the hub could feature a more conversational, proactive version of Siri.

Competition Heats Up in Smart Displays

If Apple’s smart home display hub starts at $350, it will enter a market already dominated by Amazon’s Echo Show and Google’s Nest Hub Max. While those devices offer solid functionality at lower prices, Apple’s offering will likely emphasize privacy, security, and ecosystem synergy — areas where Apple traditionally differentiates itself.

Experts expect the company to position the device not just as a control hub, but also as an entertainment and communication center, supporting FaceTime, Apple Music, and HomeKit automation.

What to Expect Next

As anticipation builds, Apple fans can expect the company to unveil more details in early 2026, potentially during its spring product event. If priced at $350, the device could appeal to Apple loyalists seeking a premium smart home experience — though it may face challenges winning over budget-conscious consumers.

Whether it’s the tabletop version or wall-mounted hub, Apple’s entry into the smart home display category could redefine how users interact with connected devices. And with Siri’s AI evolution underway, the timing might finally be right for Apple to make its mark in the smart home market.