Apple may not have released a consumer-facing AI chatbot yet, but inside the company, employees are already leveraging advanced AI tools to get work done faster. Enchanté, an internal AI assistant rolled out in November 2025, is helping Apple staff with everything from brainstorming ideas to proofreading documents. By integrating Apple-approved AI models and internal documentation, Enchanté is designed to make daily tasks more efficient and reliable.
Enchanté operates similarly to popular AI chatbots like ChatGPT, but it’s built specifically for Apple’s ecosystem. Employees can interact with the tool on macOS, uploading documents, images, and other files for analysis. The chatbot runs models approved by Apple, including Apple Foundation Models, Claude, and Gemini, ensuring that responses align with company standards and policies.
This AI tool doesn’t just answer questions—it can assist with development, content creation, research, and general knowledge queries. By running locally or on private servers, Enchanté keeps sensitive company data secure while still delivering powerful AI assistance.
Apple promotes Enchanté as both a testing platform and a daily work assistant. Employees are encouraged to explore the chatbot for tasks like idea generation, technical troubleshooting, or document proofreading. Its integration with Apple’s internal documentation ensures that responses are accurate, reflecting company guidelines and policies. This approach allows teams to work smarter without compromising security or quality standards.
Alongside Enchanté, Apple has introduced Enterprise Assistant, another AI tool designed to centralize company knowledge. Enterprise Assistant stores a vast database of internal policies and resources, allowing employees to quickly access information about everything from workplace conduct to health insurance benefits. By providing instant answers, the tool reduces time spent searching for information, making internal workflows more efficient.
Apple has been quietly experimenting with AI since 2023, testing tools aimed at improving productivity and customer support. For instance, a generative AI platform was trialed by AppleCare employees in 2024 to speed up technical support responses. While consumer-facing chatbots haven’t been released yet, Apple’s internal tools like Enchanté and Enterprise Assistant highlight the company’s commitment to practical AI applications that enhance employee efficiency.
The rollout of Enchanté and Enterprise Assistant suggests that Apple is preparing its workforce for a more AI-driven future. By combining proprietary AI models with internal knowledge, Apple ensures its employees can perform tasks faster, more accurately, and with fewer repetitive efforts. These tools may also hint at potential consumer applications down the line, but for now, Apple focuses on building AI that strengthens its internal ecosystem.
While the world waits for Apple’s consumer AI initiatives, employees are already reaping the benefits of AI-powered productivity. Enchanté and Enterprise Assistant provide seamless support for everyday tasks, document analysis, and company knowledge queries, making Apple a pioneer in secure, internal AI innovation. By testing AI internally, Apple is setting the stage for smarter, faster workflows and a potentially AI-enhanced experience for consumers in the future.
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