Amazon's AI Voice Feature Now Explains Products with Audio Summaries
Looking for a faster, easier way to understand Amazon product features before buying? Amazon's AI-generated audio summaries, known as the “Hear the Highlights” feature, might be just what you need. This innovative tool allows users to listen to product features and customer reviews, narrated by two virtual AI hosts. Designed to enhance the online shopping experience, this feature is currently being tested in the Amazon mobile app and is available for select products like the Ninja Blender, OSEA Undaria Algae Body Oil, and SHOKZ OpenRun Pro headphones.
With increasing demand for hands-free shopping experiences and AI-powered voice assistants, Amazon is leveraging artificial intelligence to make product discovery more engaging and efficient. The feature uses natural-sounding AI hosts who provide bite-sized summaries of key specs, real customer feedback, and common pros and cons — making it easier for users to make informed purchase decisions without having to scroll endlessly.
How Does Amazon's “Hear the Highlights” Feature Work?
Once you tap the “Hear the Highlights” button on a supported product in the Amazon Shopping app, a small playback bar appears, and a short audio segment begins. You'll hear a brief disclaimer noting that it’s an AI-generated voiceover, followed by a dialogue between two AI personas — typically one taking on the role of an expert and the other as a curious co-host.
For example, in a clip for the SHOKZ OpenRun Pro, the AI expert “Max” explains that the headphones use bone-conduction technology, transmitting sound through the cheekbones instead of directly into the ears. The co-host then asks practical follow-up questions, such as who would benefit most from the design and how it compares to traditional earbuds in terms of audio quality.
A Smarter Shopping Companion, Powered by AI
These audio summaries go beyond product specifications. They incorporate customer insights, extracted from verified reviews, and present them in a conversational, podcast-style tone. This helps users get a more well-rounded perspective on the item, from real-world performance to noise cancellation quality and comfort.
In one example, the AI voice noted, “While the microphone gets praise for noise cancellation, some users find they’re not loud enough for an immersive music experience. But they’re still considered better than earpods in specific use cases.” This kind of contextual feedback provides additional trust and clarity for buyers.
Where and When Can You Use It?
Currently, Amazon’s audio summaries are available only in the U.S. for a limited range of products via the Amazon app, but the company says it plans to roll out the feature to more categories and regions in the coming months. This could soon become a key part of Amazon’s e-commerce personalization strategy, combining AI innovation with a more intuitive shopping journey.
As voice search, AI tools, and mobile-first experiences become more central to online retail, features like “Hear the Highlights” are poised to increase conversion rates, reduce bounce, and improve buyer satisfaction. With this update, Amazon isn’t just selling products — it’s offering a more immersive, user-friendly experience that blends AI technology, conversational commerce, and voice-enabled shopping.
