Air India unveiled its new logo on Thursday which signifies limitless possibilities. The Tata-owned airline has been working on the new logo for as many as 15 months. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.
Air India’s new logo symbol – ‘The Vista’ – includes a modern design with golden, red and purple colours.
“It is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future,” the company said in a press release.
The new logo is inspired by the classic and iconic Indian window shape, historically used by Air India, which the airline believes is symbolic to ‘Window of Opportunities’.
“Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage,” said Campbell Wilson, Air India CEO & MD.
Colours, patterns, shapes and how they come together and what they represent matter, but actions speak so much louder. It is in the midst of a total transformation to reimagine the role of India’s flagship airline, he added.
Designed in partnership with FutureBrand, travellers will see this logo on Air India’s aircrafts from December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.
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