The AI boom isn’t just impacting computers and consoles—it’s now reaching TVs, soundbars, and high-end audio players. Consumers shopping for affordable electronics are feeling the pinch as memory and storage chip shortages drive prices higher. Low-margin budget devices are particularly vulnerable, as manufacturers struggle to absorb rising component costs without passing them on to buyers.
The surge in demand stems from AI companies stocking data centers with massive amounts of memory. Reports indicate that OpenAI alone plans to order 900,000 semiconductor wafers in 2029, which represents roughly 40% of global production. This unprecedented demand is tightening the supply chain across multiple consumer electronics sectors.
Affordable TVs, DACs, and Hi-Res audio players often operate on slim profit margins. When the price of memory or storage spikes, these products are the first to see cost increases. Mid-range and premium devices can sometimes absorb these costs, but cheaper models are increasingly scarce or more expensive. This creates a knock-on effect for consumers looking to upgrade home entertainment systems without breaking the bank.
Industry analysts warn that shortages won’t ease anytime soon. New memory manufacturing capacity is expected to come online only by 2027, meaning that price pressures could persist for several years. In the meantime, shoppers may find themselves paying more for electronics that once fit comfortably within their budget.
Artificial intelligence infrastructure relies heavily on NAND flash, DRAM, and high-capacity hard drives. The Wall Street Journal recently highlighted how AI’s rapid expansion is consuming a large portion of the world’s memory supply. This leaves less available for PCs, smartphones, and other consumer tech. Essentially, AI’s growth is reshaping global electronics markets, and not in favor of the average buyer.
Manufacturers of TVs and audio gear now face difficult decisions. They can either absorb rising costs and risk eroding profits or pass them on to consumers. For budget-conscious shoppers, the choice is clear: expect higher prices and potential delays in product availability.
High-end audio enthusiasts and casual TV buyers alike are encountering the fallout. Even well-reviewed soundbars and Hi-Res players are seeing inflated prices due to the scarcity of critical components. For smaller manufacturers, the impact is more severe, as they often lack the negotiating power of global tech giants to secure memory supplies at reasonable costs.
Some companies are exploring alternative components or reducing features to maintain price points, but these solutions can compromise performance. As AI demand continues to soar, the situation is unlikely to stabilize quickly.
Experts predict that new memory production will gradually ease shortages around 2027. Until then, consumers should brace for higher prices and limited stock. Those in the market for budget-friendly TVs or audio devices may want to act sooner rather than later to avoid paying premiums or waiting months for restocks.
The AI-driven memory crunch illustrates how emerging technologies can ripple far beyond their immediate industries. While data centers and AI research thrive, everyday electronics buyers are feeling the effects in their wallets, highlighting the delicate balance between innovation and consumer affordability.


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