Through ‘Vumicentral’, content creators will be able to establish live broadcasts and engage with their fan base.

Speaking during the graduation ceremony of 200 students in Nairobi, Laila Macharia, CEO and co-founder of ADMI, underscored the significance of the social media platform, which is in line with ADMI’s vision to become Africa’s premier creative media and technology innovation hub.

ADMI was recently selected by the Rwanda Development Board and GIZ to spearhead a reform project for the Rwandan audio-visual sector.

The project’s goal is to provide support to the ICT Innovation Center in Kigali.

Since its inception, ADMI has successfully trained over 5,000 individuals, with over 3,700 formally enrolled, from 35 countries.

The institution admitted its first students from Eritrea, France, the Gambia, and Lesotho this year, among almost 500 students other matriculants.

“The model is working: 62% of ADMI alumni report being gainfully employed at graduation, with a remarkable 93% finding employment within six months thereafter. More than 70% typically secure their first job through ADMI’s networks and partnerships each year,” Laila stated.

ADMI’s evolution into Africa’s premier creative media and technology innovation hub can be attributed to various partnerships with key institutions.

In 2019, ADMI expanded into creative technology through a partnership with Rubika University in France, globally ranked as a top institution for Animation and Game Development.

More recently, ADMI has partnered with key players such as Wowzi, Netflix, Warner Music, Google, the Aspen Africa Initiative and the Global Opportunity Youth Network (GOYN) in Mombasa, preparing youth as the tech workforce of the future.

“A substantial 700 plus of ADMI alumni are mature ‘upskillers’ who are already employed when they join ADMI,” she added.

“This year, ADMI launched ‘AcceleratED,’ a corporate ‘career accelerator,’ to provide enhanced support to these individuals on their learning and working journey as they future-proof their careers.”