Automakers around the world have been making an appearance this week at IAA Mobility 2023 in Munich, the largest auto show in Europe.
One of the biggest themes at the event this year was the heightened competition between European and Chinese automakers, as the Europeans fight to introduce lower-cost EVs and catch up to China’s lead in developing cheaper, consumer-friendly models.
This fight is playing out on the world stage amongst the backdrop of the ongoing EV price war, sparked in part by Tesla’s global push to slash EV prices.
With that in mind, we wanted to highlight all of the major reveals and news from 2023’s Munich auto show.On display at IAA 2023 from Audi was the Q6 e-tron’s new cockpit and interior. The main draw? Three screens on the dashboard, a setup that Audi is referring to as the “Digital Stage,” stretching from the driver’s side to the front passenger. Each display will have different sizes and features.
The first display, an 11.9-inch screen sitting directly in front of the driver, shows the gauge cluster and other vehicle information. It connects to a 14.5-inch touchscreen infotainment display, with special ambient lighting that gives it the appearance of floating at night, or so Audi says.
The last display sits in front of the front passenger, a 10.9-inch screen that offers audio and navigation controls, and has the ability to play movies during a drive. To avoid distracting the driver, there’s a privacy mode setting.
And if those three screens weren’t enough, the Q6 e-tron will also include an augmented reality heads-up display on the windshield to display such information as speed, traffic signs and navigation.
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