When best-selling author and wellness coach Jay Shetty envisioned Juni, his sparkling adaptogenic tea brand, he wasn’t chasing a celebrity product trend — he was solving a personal problem. Known globally for sharing ancient wisdom on his podcast On Purpose, Shetty’s journey into functional beverages started with something surprising: a lifelong sugar addiction. “I was addicted to sugar,” Jay admits. “Chocolate bars, biscuits, ice cream, soda — every day in college.”

That changed when he met Radhi Devlukia, an Ayurvedic nutritionist who would become both his wife and wellness partner. Radhi helped him cut processed sugar while introducing him to adaptogens and nutrient-rich teas. The challenge? Most “healthy” drinks were still packed with sugar or artificial additives. This frustration inspired Juni: a beverage that modernizes ancient tea rituals while delivering real health benefits — zero sugar, five calories, and a clean-label formula.

The Wellness Philosophy Behind Juni

For Shetty, Juni reflects his “high standards, high grace” philosophy — giving people genuinely healthy options while understanding how hard it is to resist processed alternatives in today’s market. “It’s not about removing discipline,” Jay says, “but about making it easier to choose well when everything around you is tempting.”

Each can contains the Super-5 Blend: green tea or hibiscus tea for brain health, ashwagandha for memory and endurance, lion’s mane for focus, reishi mushroom for combating fatigue, and acerola cherry for vitamin C and antioxidants. This carefully selected mix bridges ancient Ayurvedic principles with modern nutritional science, proving that wellness drinks can be both functional and enjoyable.

From Personal Need to Consumer Demand

What began as a personal solution quickly became a retail success story. Juni has seen triple-digit year-over-year growth on Amazon, with nearly 60% of customers being first-time buyers each month — and almost half returning for more. On Amazon Prime Day, sales surged 120% over the previous year, marking the brand’s second-best day ever.

The growing popularity also reflects a broader cultural shift toward functional beverages and non-alcoholic alternatives. The nationwide launch of Juni’s decaf line in Sprouts Farmers Market resonated strongly with health-conscious consumers seeking flavorful, low-calorie drinks without alcohol or added sugar.

Ancient Wisdom, Modern Convenience

At its heart, Juni is more than a drink — it’s a lifestyle statement. Radhi’s Ayurvedic expertise ensures every ingredient serves a purpose, while Jay’s commitment to accessibility ensures wellness fits into busy, modern lives. “Something shouldn’t taste bad to be good for you,” Jay says, “and something that tastes good shouldn’t be bad for you.”

With its fusion of tradition, science, and convenience, Juni shows how ancient wisdom can thrive in the modern marketplace. For Shetty and Devlukia, it’s proof that health doesn’t have to be a compromise — it can be a daily joy.