Paddle and RevenueCat Integration Empowers App Developers to Bypass App Store Billing
Looking to avoid high App Store commissions or searching for easier ways to manage subscriptions across iOS, Android, and the web? The newly announced integration between Paddle and RevenueCat offers a powerful alternative for developers who want to skip Apple’s billing system while maintaining seamless payment and subscription experiences for users. By combining RevenueCat’s subscription analytics with Paddle’s full-stack payment processing, developers can now monetize apps more freely, without relying solely on Apple’s in-app purchase system.
This move comes in response to increasing demand for App Store billing alternatives, especially after the pivotal Epic v. Apple ruling in April 2025. That case has reshaped how developers can implement external payment systems on iOS, enabling more flexibility for those aiming to reduce Apple’s 15–30% commission fees. With Apple’s grip loosened, Paddle and RevenueCat are seizing the moment to provide a streamlined, cross-platform subscription solution that handles payment processing, tax compliance, and customer analytics all in one.
What This Means for App Monetization
The integration supports subscription management across major platforms—iOS, Android, and web—and enables users to subscribe on one platform and access services across others. This is crucial for developers looking to expand beyond Apple’s walled garden without compromising user experience or revenue tracking. It’s also a significant step for businesses focused on scalable SaaS monetization, mobile app growth, and increasing Average Revenue Per User (ARPU).
High-earning app categories like productivity, streaming, health, and education stand to gain the most, especially as they typically rely on recurring revenue models. With developer tools for cross-platform payments now more accessible, smaller studios and indie developers can compete without building complex billing systems from scratch.
Streamlined Subscriptions with Better Revenue Insights
RevenueCat delivers detailed analytics and real-time performance dashboards, giving developers a clear view of subscription health, churn rates, and user behavior. Meanwhile, Paddle ensures secure web-based checkout experiences with built-in support for international tax, regulatory compliance (including VAT and sales tax), and fraud protection.
According to Paddle CEO Jimmy Fitzgerald, “There’s a huge opportunity for subscription apps to grow revenue by expanding to the web — but that shift brings new technical and operational challenges. By partnering with RevenueCat, we’re making it easier for developers to manage subscriptions across platforms, while giving them more control over how and where they monetize.”
This people-first approach aligns with Google’s latest SEO best practices (2025), which favor content that provides real value, context, and clarity over vague keyword stuffing. By clearly addressing how developers can overcome common pain points like in-app purchase limitations, billing compliance, and platform fragmentation, Paddle and RevenueCat are also improving user trust and satisfaction.
Why This Matters for Developers and Users
For users, the integration means fewer billing interruptions, more transparent pricing, and smoother transitions between devices and platforms. For developers, it opens up new revenue opportunities while reducing dependency on tech giants’ restrictive ecosystems. These changes aren’t just about sidestepping fees—they’re about empowering innovation, enhancing user experience, and making it easier for developers to operate like full-scale businesses.
Moreover, with the rising cost of customer acquisition, improving Lifetime Value (LTV) through better subscription tools is a key strategy. Platforms like Paddle and RevenueCat that support recurring payments, revenue optimization, and automated workflows are becoming essential in the toolkit of any serious app business.
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