In a move set to redefine the audio industry, Samsung’s subsidiary, Harman, has announced the acquisition of the audio division of Masimo, bringing world-renowned audio brands like Bowers & Wilkins, Denon, and Polk Audio under its umbrella. This $350 million deal positions Samsung as a dominant player in the consumer audio market, alongside its existing audio powerhouses like JBL, Harman Kardon, and AKG. With this acquisition, Samsung aims to further solidify its global number-one position in the consumer audio market, making significant waves in both the luxury and professional audio sectors.
This deal will not only expand Samsung’s portfolio but also enhance its current audio lineup, which already includes industry-leading brands like JBL, Harman Kardon, and AKG, which Samsung acquired in 2016 for a staggering $8 billion. The Masimo deal, which is expected to close by the end of 2025 pending regulatory approvals, will add highly regarded names like Bowers & Wilkins, Denon, and Polk Audio to the mix. These acquisitions are set to elevate Samsung’s position within the competitive audio market, with a particular focus on high-end audio and expanding its car audio business portfolio.
The acquisition of Bowers & Wilkins, Denon, and Marantz is a strategic move by Samsung to integrate premium audio technology into its existing consumer products, such as smartphones, wireless earphones, headphones, TVs, and soundbars. Harman’s lifestyle business unit president, Dave Rogers, highlighted the importance of this acquisition, noting that it will further solidify Harman's role as an audio powerhouse. By combining professional-grade audio technologies with its consumer-facing products, Samsung is positioning itself to lead the way in both high-end audio systems and mass-market consumer electronics.
This acquisition isn’t just about adding new brands to the roster; it’s about enhancing the overall audio experience for users worldwide. With Masimo’s high-end audio brands like Bowers & Wilkins now part of the Samsung family, the company plans to push the envelope in terms of sound quality, design, and innovation. From luxury audio systems to cutting-edge car audio solutions, Samsung’s strategy is clear: to dominate every facet of the audio market. Expect to see even more innovation as these iconic audio brands work together to revolutionize the listening experience for millions of consumers.
As this deal progresses through regulatory approval, the industry will be watching closely to see how Samsung integrates these new acquisitions into its existing lineup. One thing is certain: the audio landscape is about to experience a significant shift, and Samsung is at the helm, leading the charge into a new era of sound.
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