Trump Open to Delaying TikTok Ban Again Amid Sale Talks

Wondering if Trump will delay the TikTok ban again? You're not alone. As TikTok faces mounting pressure to sell its U.S. operations to an American company, former President Donald Trump has indicated he’s willing to grant another extension. During a recent interview on NBC’s Meet the Press, Trump made it clear that if a deal isn’t finalized by the current June 19 deadline, he would likely push back enforcement once more. This update on the TikTok ban is critical for content creators, advertisers, and users concerned about the future of the wildly popular short-form video platform.

Trump's stance on TikTok has shifted multiple times over the past year, reflecting the complex political and business interests at play. Initially, Congress passed a law mandating TikTok’s parent company, ByteDance, divest from its U.S. assets or face a complete ban. The ban briefly took effect in January, only to be paused when Trump issued a 90-day extension to allow negotiations for a potential U.S.-based ownership structure.

When asked about TikTok’s fate, Trump candidly admitted, "Perhaps I shouldn’t say this, but I have a little warm spot in my heart for TikTok." His comment underscores the balancing act between national security concerns and the platform's massive popularity, particularly among younger demographics that advertisers are eager to reach.

By April, Trump granted a second extension, this time for 75 days, acknowledging that negotiations were slow, in part due to pushback from the Chinese government. He referenced China’s displeasure over America’s Reciprocal Tariffs, suggesting that broader U.S.-China trade tensions were impacting the sale discussions. High-value ad sectors such as social media marketing, mobile advertising, and digital commerce closely monitor these developments, as TikTok’s continued presence affects billions of advertising dollars.

Now, with the June 19 deadline fast approaching, businesses, creators, and users remain uncertain but hopeful.  

If no American ownership deal is sealed soon, another extension could once again delay major changes, keeping TikTok alive in the U.S. — for now. Stakeholders should stay updated, as shifts in TikTok's ownership could dramatically influence marketing strategies, brand visibility, and platform ad rates across mobile and video ad ecosystems.