Company Description
About Our Hotel
The iconic Fairmont Mount Kenya Safari Club is a luxury 5-star resort located in the Mount Kenya Wildlife Conservancy in Nanyuki, Kenya. The hotel is rooted in history and has evolved from the vision of its founding members in the early 1930’s as a hunting ground to a beautiful story today as a hotel within a conservancy. The organization plays a crucial role in its host community through conservation and sustainability initiatives. As part of the conservation work, the property has a goal to rehabilitate and release the antelope species called the “Mountain Bongo’s” who were heading towards extinction and hence continues to make historic strides for future generations.
Nestled in the lush foothills of Mount Kenya, it is strategically located on the Equator offering 100 luxury rooms and villas. The hotel features a prestigious main structure that reflects the 1950’s colonial architectural design with a luxury country club feel, complemented by independent quaint cottages, including William Holden’s original cottage which offers breathtaking views of the mountain.
The hotel guests can indulge in an array of exciting outdoor activities including animal orphanage visits, destination dining, bongo tracking, horse riding in the forest/conservancy, phenomenal breakfasts at the slopes of Mount Kenya, and open fire dinner concepts at the foothills of the Mountain. Moreover, the F&B offerings include an all-day dining restaurant, a fine dining grill restaurant, a bar, and banquets/wedding destinations.
Job Description
The Senior Brand Manager, Fairmont Mount Kenya Safari Club & Conservancy, will work closely with the Director of Marketing, Communications and Digital to build a strong marketing and communication strategy as well as develop guest experiences, orchestrate launches, push growth of pillar products (accommodations, activities and services), and lead the activation of our brand and communication strategy across consumer-facing channels as well as supporting our business developers with trade-marketing communication tools.
- Drive development of a renewed luxury guest experience from hotel to conservancy.
- Coordinate with operations and conservancy teams the development process from concept to trade and ensure the respect of timelines.
- Develop a strong communication plan in order to grow our digital footprint, develop our occupancy rate as well as activities and other services turnover.
- Drive the development of brand communication material to support brand strategies, animation plans and launches.
- Advertising strategy, campaign shootings and developments
- PR strategy and actions
- Recommend and manage a budget with the support and in coordination with the cluster director of marketing, communications and digital.
- Own A&P budget management for digital and animation strategy.
- Support Forecasting
- Lead annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
- Analyze guests satisfaction
- Develop loyalty for specific targets (local market, executives)
- Implement brand activities including but not limited to marketing material development, advertising, media, event/activations management, collaterals, promotion, etc.
- Lead competitive analysis to identify business opportunities.
- Supervise the creation of ongoing content and develop story telling about the property and conservancy in order to maintain permanent top of mind, innovations awareness, as well as bond with our digital media followers or prospects.
Qualifications
- Bachelor’s Degree in Marketing and any related field minimum 5 years’ experience in brand marketing, for luxe or premium brands within or out of the hospitality / travel industry.
- Highly passionate and energetic marketeer willing to evolve in an innovative, fun, and fast paced environment.
- Able to learn fast, especially if not coming from the hospitality industry.
- Able to quickly analyse and understand a variety of target audiences coming from all around the world, b2b and b2c.
- Passionnate about the idea of working with and within conservancies, developping hospitality guest experiences as well as guest experiences linked to nature and conservation.
- Passionate about luxe and premium brands and ability to understand various trends from all around the world
- Proven track record of delivering topline and marketing KPIs (driving share and penetration).
- Experience in managing agencies and creating briefs.
- Proven experience in developing and implementing effective and integrated brand plans.
- Excellent analytical skills.
- Creative approach.
- Good Story teller
- Strong communication, organizational and project leading skills
- Direct management and indirect management skills
Additional Information
- You will enroll in the workplace pension scheme
- Private medical insurance as per Hotel offering
- Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
- Working with a hotel rich in history and known for exemplary services while growing your career
- Employee Benefits Card offering discounted rates in Accor Worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility Activities.
“Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities.
Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
Do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.”
