Instagram adds reposts feed and Snap Map-style location feature

Instagram is introducing new updates that combine elements from TikTok and Snapchat, transforming how users share and discover content on the platform. The biggest change is the launch of an Instagram reposts feed, allowing users to share public Reels and posts from other accounts directly to a dedicated tab on their profile. These reposts will also appear in followers’ feeds, offering a more visible alternative to Story shares and making Instagram feel closer to TikTok’s reblog-style sharing.

Instagram reposts feed changes how users share content

Until now, the only easy way to amplify someone else’s post was through Stories, which disappeared after 24 hours. With the new Instagram reposts feed, users can now curate other creators’ content on their profiles, giving more visibility to trending posts. This feature could reshape how creators grow their reach, as reposted content will appear in followers’ feeds and stay on the sharer’s profile, encouraging more discovery.

Instagram brings Snap Map-inspired location sharing

Alongside reposts, Instagram is rolling out an opt-in map feature in private messages. This Instagram map allows friends to share their last active locations, similar to Snapchat’s Snap Map. It also highlights posts from popular event spots, like concerts or festivals, making it easier to discover local activity. Privacy controls remain central, as location sharing is optional and customizable.

Instagram updates Reels activity and privacy controls

The platform is also enhancing its Reels-focused activity tab, which shows posts your friends like and repost. After user concerns about privacy when the feature launched in the U.S., Instagram is now offering more control. Users can hide their own activity, mute updates from specific friends, and tailor what appears in their feed. These changes aim to make Instagram more interactive while giving users flexibility over what they share.

As Instagram shifts further toward algorithm-driven content and away from traditional photo sharing, these updates could reshape user behavior. The Instagram reposts feed and location map are designed to boost discovery and engagement, but they also highlight Instagram’s ongoing strategy to borrow features from competitors to stay relevant in the social media race.