DDFinance is a Norwegian and Kenyan Fintech After realizing that 3 billion people globally live without insurance cover, DDFinance was established in 2015 by Norwegian and Canadian entrepreneurs in close collaboration with central players in the Kenyan insurance industry. The DDFinance innovation is three-fold: First, the game changing innovation is to harvest digitally the existing and pervasive trust and reputation insights (informal social capital) of and between people in informal networks,and turn this into a digital (formal social capital) asset to be used by low-income people to access formal financial services. Second, apply the game changing innovation as the key to build the first open insurance service platform where any insurance company is enabled to boost its revenue through designing and distributing its products also for and to the hard-to-reach low-income mass market. The third key innovation is enabling self -training, -onboarding and -claiming of customers with the option of trainer / agent assistance. This dire market failure exposes people with low income to falling (back) into poverty following an unforeseen event. Today our core team consists of 14 seasoned entrepreneurs, social scientists, experienced insurance practitioners, and multiplatform technology specialists, all united in our belief for better health, more well-being and less poverty among vulnerable populations.