Sales Representative

Role Overview

As a Sales Representative with Pukka Products Limited, you will be the driving force behind expanding the reach of our dairy and processed food products across Nairobi and its surrounding areas. Working under the Sales Manager, you will combine daily route-based selling with proactive account development, ensuring that retail outlets, supermarkets, and wholesale distributors consistently stock and reorder our FMCG lines. This role is central to keeping our products visible, available, and competitive in a fast-moving consumer goods environment.

Key Responsibilities

• Plan and execute daily field routes that cover retail shops, supermarkets, and wholesale distribution points across Nairobi and neighbouring regions.
• Identify and onboard new customers while maintaining and strengthening relationships with existing stockists to secure repeat and increased orders.
• Meet and surpass monthly and weekly sales revenue and volume targets through focused selling and effective territory management.
• Check product availability and shelf placement at customer locations, coordinating stock rotation and highlighting any potential stock-outs before they happen.
• Resolve customer complaints and delivery concerns quickly, and manage the collection of payments according to company guidelines.
• Keep a close watch on competitor pricing and product activity, feeding insights back to the management team to support smarter commercial decisions.
• Maintain accurate records of customer visits, sales performance, and market feedback, submitting regular reports as required.

Requirements & Qualifications

• Certificate or Diploma in Sales & Marketing, Business Administration, or a related field.
• A minimum of three years of hands-on sales experience in the FMCG industry; direct experience within the dairy sector is a strong advantage.
• Fluent communication skills in English, both written and spoken.
• Based in or around Nairobi, with the flexibility to travel across the assigned coverage area on a daily basis.
• Highly self-motivated and capable of working independently without constant supervision.
• Strong negotiation and persuasion skills, with a practical understanding of field sales and route-to-market dynamics.
• Excellent interpersonal skills for building lasting rapport with small retailers, large supermarkets, and wholesale clients alike.

What We Offer / Why Join

This is a full-time field-based position with standard working hours from 8:00 AM to 5:00 PM, operating within Nairobi and its environs. The successful candidate can expect a negotiable monthly remuneration package in the range of KSh 30,000 to KSh 45,000, reflecting experience and proven sales performance.