Key Responsibilities

• Customer Relationship Management
• Develop and maintain strong relationships with existing and potential customers, including retailers, distributors, and key decision-makers, to understand customer needs and promote product sales.
• Sales Target Achievement
• Identify and pursue new sales opportunities to meet or exceed sales goals within assigned territories by managing sales pipelines and closing deals effectively.
• Market Analysis
• Conduct market research to identify trends, competitor activity, and potential opportunities for product expansion within the assigned market.
• Inventory Management
• Monitor stock levels, manage product availability, and coordinate with logistics teams to ensure timely delivery of products to customers.
• Pricing and Negotiation
• Negotiate pricing and commercial terms with customers, taking into account market conditions, product features, and company policies.
• Product Promotion
• Educate customers on product features, benefits, and applications through presentations, demonstrations, and other promotional initiatives.
• Order Processing
• Receive and process customer orders accurately, ensuring correct documentation and coordination with warehouse and logistics teams.
• Reporting and Analysis
• Track sales performance, generate reports on key sales metrics, and analyze data to identify areas for improvement and adjust sales strategies.
• Distribution Channel Management
• Manage relationships with distributors, wholesalers, and other sales channels to optimize product distribution and market reach.

Minimum Qualifications & Requirements

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Minimum of 5 years’ sales experience, preferably within sports footwear, sports apparel, accessories, or sports equipment.
• Strong knowledge of the Kenyan retail and distribution ecosystem.
• Experience handling distributors, MBOs, and SIS formats.
• Proven track record of achieving sales targets.