DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies that align with the clinic’s mission and business goals.
• Identify target client segments and design campaigns to attract and retain them.
• Work with leadership to define KPIs, budgets, and timelines for marketing initiatives.

Digital Marketing & Online Presence

• Manage and optimize the clinic’s website, social media profiles, and online listings.
• Run digital campaigns including social media ads, email marketing, SEO, and paid search.
• Track digital performance metrics, generate reports, and adjust strategies to maximize ROI.
• Create engaging and informative content that positions the clinic as a wellness authority.

Brand Management

• Maintain consistent brand messaging across all platforms and materials.
• Develop marketing collateral, brochures, newsletters, and visual content for campaigns.
• Promote patient testimonials, success stories, and wellness tips to strengthen brand credibility.

Campaign Execution & Optimization

• Plan and manage integrated marketing campaigns from concept to completion.
• Monitor campaign performance, analyze results, and implement improvements.

Community & Client Engagement

• Foster relationships with local organizations, gyms, and wellness partners to expand reach.
• Respond to client inquiries on social media and other marketing channels in a timely manner.

Data Analysis & Reporting

• Track marketing KPIs, conversion rates, and campaign performance using analytics tools.
• Prepare monthly and quarterly reports for management to inform strategic decisions.
• Provide insights on client behavior, engagement patterns, and market opportunities.

Team Leadership & Collaboration

• Lead and mentor junior marketing staff or interns, ensuring alignment with clinic goals.
• Collaborate with the clinical and administrative teams to create integrated client experiences.
• Coordinate with external agencies, freelancers, and vendors as needed.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Strong understanding of digital marketing, social media, SEO, and traditional marketing channels.
• Proficiency in marketing analytics, CRM platforms, and campaign management tools.
• Excellent communication, project management, and interpersonal skills.