Product Manager, Corporate & High-Net-Worth (HNW) Cards at I&M Bank

6 Years
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Company Details
Name: I&M Bank
Industry: Banking
Description: I&M Bank is a wholly owned subsidiary of I&M Holdings Limited, a publicly quoted company at the Nairobi Securities Exchange (NSE). The bank possesses a rich heritage in banking. Started in 1974, it evolved from a community financial institution to a publicly listed major regional commercial bank offering a full range of corporate and retail banking services, 35 branches in Kenya and international operations in 3 other countries. I&M Bank is a dominant player in the Kenyan market that has been consistently growing, and is innovative in terms of the type and range of products and services it offers. CDC Group plc, a development finance institution wholly owned by the government of the United Kingdom owns approximately 10.68% of I&M Holdings, the holding company of I&M Bank Ltd. In addition, I&M Bank has a technical support agreement with International Finance Corporation for staff training, product development and risk management. I&M Bank also enjoys medium term foreign currency credit facilities from European Development Financial Institutions - Proparco, DEG and FMO. I&M Bankโ€™s international correspondent banks include major multinational banks such as Bank One Ltd, Citibank NA, CommerzBank AG, Deutsche Bank AG, ICICI Limited Mumbai, Mashreq Bank PLC, Standard Bank of South Africa and Standard Chartered Bank NY. I&M Bankโ€™s international network includes Bank One Limited (Mauritius), I&M Bank Tanzania Limited and I&M Bank Rwanda Specialties Banking Services, Commercial Banking, Asset Finance, Mobile Banking, Internet Banking, Investment Management Services, Diaspora Banking, Credit / Debit / Prepaid cards, Wealth Management
Job Description

Job Purpose:

  • To lead the design, development, enhancement, and performance of card products targeted at Corporate, Business Banking, Commercial, and High-Net-Worth customers.
  • The role ensures that the bank delivers premium, relevant, and competitively differentiated card solutions that drive revenue, loyalty, and deepened client relationships.

Key Responsibilities:

Product Strategy & Value Proposition Development:

  • Own the corporate and HNW card product roadmap—credit, debit, virtual, prepaid and premium propositions.
  • Develop differentiated value propositions aligned to the needs of: large corporates, Middle-market & SMEs, Business banking and High-net-worth individuals (wealth & preferred segments).
  • Align product strategy with market trends, customer insights, and scheme partnerships.

New Product Development & Enhancements:

  • Lead ideation, design, prototyping, and rollout of new card products including; Premium credit cards, T&E expense management cards, corporate purchasing / procurement cards, SME working capital card solutions, Co-branded premium cards and Virtual corporate cards for digital-first businesses.
  • Drive lifecycle enhancements (features, pricing, benefits, loyalty, service experience).

Corporate & HNW Portfolio Management:

  • Monitor performance of corporate/HNW segments – spend, activation, utilization, attrition, delinquency.
  • Lead portfolio interventions to optimize usage, cross-sell, upgrades, and retention.
  • Develop and manage annual segment growth and revenue plans.

Client Engagement & Relationship Support:

  • Work closely with Corporate, Business Banking and Wealth Relationship Managers to drive deeper card penetration among existing clients.
  • Support business pitches with bespoke card solutions, pricing, benefits, and onboarding journeys.
  • Lead premium client experience interventions (e.g., airport lounges, concierge, reward programs, lifestyle benefits).

Pricing & Commercials:

  • Develop pricing strategies that balance acquisition, retention and profitability.
  • Structure corporate card deals—fee structures, interchange optimization, spend-based rewards, and corporate rebates.
  • Collaborate with Finance and Risk to strengthen product-level P&L discipline.

Partner & Ecosystem Management:

  • Work with schemes (Mastercard, Visa, UnionPay, UPI) to design premium offerings and commercial incentives.
  • Manage external partners such as travel providers, concierge networks, lifestyle partners and fintechs offering T&E or expense management tools.
  • Evaluate opportunities for co-brand partnerships with elite institutions, associations, or luxury brands.

Risk, Compliance & Controls:

  • Ensure corporate and HNW propositions meet internal policies, regulatory requirements, scheme mandates, and operational risk standards.
  • Collaborate with Credit Risk on limits, underwriting frameworks, corporate guarantees and exposure controls.
  • Stay ahead of fraud trends affecting premium cardholders and business customers.

Operational Excellence & Journey Digitization:

  • Enhance onboarding experience for corporates and HNW clients (digital onboarding, instant issuance, dedicated service teams).
  • Improve client journeys across: Statement delivery, Expense reporting, Card issuance flows, E-commerce authentication, Disputes & chargebacks and Lead automation initiatives for corporate workflows and premium servicing.

Academic Qualifications:

  • Bachelor’s degree in business, Finance, IT, Economics, or related field.
  • Additional certification in product management, project management or digital transformation is an added advantage. 

Work Experience:

  • 6–10+ years in product management, corporate banking, premium banking, or card issuing.
  • Proven experience managing commercial card or premium card products.
  • Demonstrated exposure to HNW customer value propositions or corporate payment solutions.
  • Experience in developing digital-first financial products.
  • Strong understanding of corporate procurement, T&E flows, and working capital needs.

Key Skills & Competencies:

  • Product & Commercial Acumen.
  • Strong understanding of card economics, interchange, credit risk drivers, pricing strategies.
  • Ability to create compelling propositions with clear commercial returns.
  • Client-Centricity & Relationship Capability.
  • Deep understanding of corporate buyer journeys and affluent customer expectations.
  • Ability to co-create solutions with Relationship Managers and key decision-makers.
  • Digital Payments & Technology Savvy.

Familiarity with:

  • Digital corporate onboarding platforms.
  • Virtual cards & tokenization.
  • Expense management tools.
  • AI/automation in corporate payments.
  • Premium customer servicing technologies.

Insights & Analytics:

  • Ability to leverage data for segmentation, product design, offers personalization, and portfolio tracking.
  • Leadership & Influence.
  • Strong stakeholder management.
  • Ability to drive cross-functional initiatives with risk, operations, marketing, digital, and credit teams.
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time

Key Skills

projectmanagement 
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