Brand Manager (FMCG) at Glacier Products Limited

4 Years
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Company Details
Industry: Food Production
Description: From a small beginning in 1979, Glacier Products Ltd has expanded to become the market leader in the ice cream industry in East African region. The company's headquarters are based on Road A off Enterprise road in Nairobi's Industrial area in ultra-modern premises that house its head offices, production and storage facilities.
Job Description
  • As our Brand Manager, you will own the end-to-end brand strategy, from insight to execution. You will lead brand plans, grow market share, strengthen brand equity, and deliver exceptional consumer experiences across all touchpoints.

Key Responsibilities

  • Develop and execute annual brand plans that drive growth and profitability.
  • Lead ATL, BTL, digital, and in-store campaign strategy and execution.
  • Conduct continuous market, consumer, and competitor analysis to identify opportunities.
  • Partner closely with Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver brand objectives.
  • Manage budgets efficiently and ensure high ROI on marketing activities.
  • Track brand performance and generate actionable insights and reports.
  • Collaborate with agencies on creative development and media strategy.

What We’re Looking For

  • Bachelor’s degree in marketing, Business, or related field.
  • 4–6 years’ experience in brand management, preferably in FMCG.
  • Strong analytical skills with a passion for consumer insights and data-driven decision making.
  • Proven experience managing campaigns, innovation projects, and cross-functional teams.
  • Excellent communication, creativity, and leadership abilities.
  • Ability to manage multiple priorities in a fast-paced environment.
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time
Contact Information

Key Skills

media 
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