Job Purpose

• The purpose of this role is to develop and execute Marketing, Research and Corporate Communications strategy to achieve the Bank’s objectives for brand, products and services.

Key Responsibilities:

• Develop and execute the bank’s branding strategy to ensure clear and visible standard brand application, signage, merchandising, stationery across the network
• Develop and implement events Management strategy including management of bank events such as Press conferences, product & branch launches, media briefs both externally & internally.
• Development and execution of the bank’s social media and website strategy to ensure development of an up-to-date informative website & social media platforms.
• Develop and execute above the line and below the line brand and product awareness strategies.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Design and create product/service awareness material to ensure availability of product fliers & posters and adoption of cost-effective platforms such as websites and all social media platforms.
• Develop and implement internal and external communications strategies, including design and content management for internal e-newsletter, development of Press Releases, customer email bursts, bulk SMS content, posters and fliers
• Develop Corporate Social Responsibility policy and oversee the implementation through the CSR board.
• Provide leadership in performance management, employee development, talent management and building a work environment that drives high performance and employee satisfaction.
• Develop and manage the operating budget for the department
• Shaping and executing CMFB digital marketing strategy and business plan in collaboration with EXCOM.
• Transforming marketing processes to align to the digital strategy.
• Develop a commercial strategy and tactical plan to fully market all our alternative banking channels and position them to generate new customer numbers, deposits, transactions and loans.
• Social media campaign implementation and monitoring.
• Developing and optimizing online marketing initiatives to drive customer acquisition.
• Improving the usability, design, content and conversion of the company website.
• Designing the entire bank’s artwork, updating existing forms and merchandise and maintaining a consistent look and feel of the CMFB brand.
• Developing and managing content-based Social Networks and Blog Sites.
• Reviewing new technologies and keeping the Bank at the forefront of developments in digital marketing.
• To perform any other duty as assigned in line with the organizational goals and objectives.

EDUCATION, PROFESSIONAL QUALIFICATIONS AND EXPERIENCE

• University degree in BCOM - Sales & Marketing, Business Administration.
• Relevant professional qualification – Chartered Institute of Marketing or Marketing Society of Kenya.
• At least 5 years’ experience in the leadership of development and implementation of sales and Marketing strategies.
• 6 years’ working experience in marketing, preferably in Banking/Financial sector, 3 of which should be at management level.
• Previous experience in business-driven and strategic use of social media, e-business / e-commerce, marketing, mobile applications, big data and digital technologies.
• Strong business sense with a proven track record of developing, implementing and marketing business systems.
• Experience in the financial services sector is preferred.