Marketing Associate at Brites Management Services

Location: Nairobi, Kenya

Industry: Consulting

Category: Communication, Media, Retail, Sales & Marketing

Salary: Kshs. 50,000 - Kshs. 60,000

Employment Type: Full-Time

Job Description

We are seeking a dynamic and results-driven strong>Marketing Associate to join our team in Nairobi. The successful candidate will be responsible for developing and implementing effective marketing strategies to engage customers and drive sales growth.

Key Responsibilities

• Assist in the development and execution of marketing plans and strategies.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Create engaging content for various marketing channels including social media, email, and websites.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Develop and maintain relationships with clients and stakeholders to enhance customer engagement.
• Assist in organizing promotional events and trade shows as needed.

Marketing Strategy & Implementation

• Develop and execute innovative, territory-specific marketing strategies to drive revenue growth across all product lines.
• Oversee day-to-day execution of marketing activities, ensuring all franchise sites and marketing materials are in alignment with the company’s brand standards.
• Coordinate digital marketing and social media activities.

Campaign Execution & Market Penetration

• Plan and coordinate activations, events, and promotional campaigns (ATL & BTL).
• Work with agency partners and franchisees to deliver marketing campaigns tailored to regional markets.
• Support in designing marketing collateral aligned with the company’s brand and assisting franchisees with localized materials.
• Track campaign performance, gather customer feedback, and recommend improvements.

Market Insights & Reporting

• Conduct market research to understand customer needs, competition, and trends.
• Prepare regular reports on sales and marketing activities for management review.

Team Support & Coordination

• Work closely with sales, operations, and customer service teams to ensure effective execution of campaigns and initiatives.
• Provide support and direction to franchisees on marketing activities.

Requirements

• Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• 2-3 years' experience in marketing, customer engagement, or sales roles.
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Proficient in using digital marketing tools and platforms.
• Self-motivated with a strong desire to achieve results.
• Basic skills in budgeting and project coordination.
• Proficient in Microsoft Office and familiar with social media platforms.
• Graphic design skills (e.g., Canva, Adobe Illustrator, Photoshop) will be an added advantage.

Perks and Benefits

• Kshs. 50,000 to 60,000 Competitive salary packages.
• Opportunities for professional development and career growth.
• Collaborative and supportive work environment.
• Exposure to a wide range of industries and business challenges.
• Health and wellness programs.

Join Us

If you are passionate about marketing and eager to contribute to the success of a leading consulting firm, we would love to hear from you.