Key Responsibilities:

Lead Generation and Sales Execution

Prospect, recruit, and convert new customers within the assigned territory.

Sell the company's products to new and existing clients with a focus on maximizing cash sales.

Follow up on customer leads, conduct product presentations, and close deals. 

Accounts and Customer Management

Maintain accurate records of customer interactions, transactions, and payments.

Liaise with the Accounts Receivable team to reconcile client payments. 

Route and Territory Coverage

Plan and execute efficient route coverage for optimal customer outreach.

Visit clients regularly to maintain strong business relationships.

Manage multiple accounts simultaneously and ensure consistent service delivery. 

Customer Relationship and Loyalty Programs

Foster long-term relationships by addressing customer needs and expectations.

Handle stockists and farmer queries professionally, especially during stock shortages or delivery delays.

Serve as a brand ambassador by actively promoting Ciira Agrovet’s loyalty programs. 

Market Intelligence and Reporting

Monitor competitor activities and market trends within assigned regions.

Provide weekly updates on sales activities, client feedback, and competitor pricing.

Recommend strategic adjustments to the Sales Manager based on customer and market insights.

Job Requirements

Qualifications and Skills: 

Diploma or degree in Agriculture, Agribusiness, Sales & Marketing, or related field.

2+ years of experience in field sales, preferably in agro-inputs or retail.

Willingness to travel extensively

Strong interpersonal and customer service skills

Excellent negotiation and persuasion skills

Sales planning, pipeline, and route management

Familiarity with farming communities and agricultural products

Good record keeping and reporting skills

High personal integrity and ability to work independently