Product Manager - Finserve

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Company Details
Industry: Banking
Description: Equity Bank Limited (The "Bank”) is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box 75104 - 00200 Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter 488), and continues to offer retail banking, microfinance and related services. The Bank has subsidiaries in Kenya, Uganda, South Sudan, Rwanda and Tanzania. Its shares are listed on the Nairobi Securities Exchange and Uganda Securities Exchange. Equity Bank was founded as Equity Building Society (EBS) in October 1984 and was originally a provider of mortgage financing for the majority of customers who fell into the low income population. The society’s logo, a modest house with a brown roof, resonates with its target market and their determination to make small but steady gains toward a better life, seeking security and advancement of their dreams. The vast majority of Africans have historically been excluded from access to fin
Job Description

Role Purpose

 

To shape and drive the development of innovative digital financial products across all our business arms including but not limited to mobile money, MVNO, and e-commerce platforms. Their primary focus will be on delivering seamless, customer-centric solutions that expand financial inclusion and enhance the overall digital experience for customers across our target markets in the Kenya/ Group. The position will serve as a catalyst for innovation, leveraging technology and market insights to deliver impactful digital solutions tailored to the needs of diverse customer segments.

 

Role Responsibilities

 

Product Strategy, and Roadmap

 

Develop and maintain a comprehensive product roadmap, balancing innovation with business priorities and resource constraints.

 

Identify and prioritize opportunities for growth and differentiation in collaboration with leadership.

 

Cross-Functional Leadership

 

Drive collaboration across all business functions including IT, design, data science, marketing, sales, and operations teams to ensure smooth product development and delivery.

 

Foster a culture of accountability and high performance within cross-functional teams.

 

Serve as the product’s primary advocate, ensuring alignment and effective communication between all stakeholders.

 

Market Research and Competitive Analysis

 

Conduct in-depth market analysis to identify emerging trends, customer needs, and competitive gaps.

 

Leverage insights from customers, stakeholders, and the market to inform product strategy and innovation.

 

Monitor competitive landscape and anticipate shifts in the market to proactively adapt strategies.

 

User Experience and Customer Insights

 

Act as the voice of the customer by incorporating user feedback into the product lifecycle.

 

Work closely with UX/UI designers to create intuitive and engaging experiences that drive adoption and retention.

 

Continuously test and refine the product to optimize user satisfaction and usability.

 

Product Development and Innovation

 

Oversee the entire product lifecycle, from ideation to launch and iteration.

 

Lead experimentation and prototyping to validate new ideas and concepts before scaling.

 

Partner with engineering to deliver high-quality products on time and within budget.

 

Go-to-Market (GTM) Strategy and Execution

 

Develop and implement effective GTM strategies, including positioning, pricing, and launch plans.

 

Collaborate with marketing, sales, and operations to drive product adoption and revenue growth.

 

Train internal teams and create materials to ensure successful product launches and ongoing success.

 

Performance Tracking and Data-Driven Decision Making

 

Define and track key performance indicators (KPIs) to measure product success and impact.

 

Analyze data to identify areas for improvement, optimize performance, and inform future initiatives.

 

Prepare regular reports and presentations for stakeholders, showcasing product progress and impact.

 

Regulatory Compliance and Risk Management

 

Ensure all products meet regulatory standards and compliance requirements in relevant markets.

 

Proactively identify and mitigate potential risks to maintain trust and product integrity.

 

Collaborate with legal and compliance teams to address emerging regulatory needs.

 

Revenue Growth and Profitability

 

Develop strategies to maximize product revenue, profitability, and market share.

 

Identify opportunities for monetization, including subscription models, partnerships, and upselling strategies.

 

Collaborate with finance and leadership teams to align product initiatives with business objectives.

 

Leadership and Mentorship

 

Mentor and guide junior product managers and cross-functional teams to foster professional growth and skill development.

 

Build and maintain a culture of innovation, collaboration, and accountability within the product team.

 

Represent the product team in executive-level meetings and provide strategic recommendations.

 

Partnership Development

 

Forge and manage relationships with key external partners, including technology vendors, industry collaborators, and stakeholders.

 

Explore and negotiate strategic partnerships to enhance the product offering and reach.

 

Qualifications

 

Role Requirements.

 

Bachelor’s degree in business, Computer Science, Engineering, or a related field. A Master’s degree or additional certifications in Product Management or Fintech is a plus.

 

5+ years of experience in product management, preferably in fintech, telecom, mobile money, or e-commerce sectors.

 

Proven track record of launching and managing successful digital financial products.

 

Experience with customer-centric design and development methodologies (Agile, Scrum, etc.).

 

Strong understanding of mobile money, MVNO, and e-commerce platforms.

 

Data-driven decision-making skills with the ability to analyze metrics and KPIs to optimize product performance.

 

In-depth knowledge of the fintech landscape, especially in the African context.

 

Strong understanding of regulatory requirements in mobile payments and telecommunications.

 

Excellent project management skills to drive product development from concept to launch, coordinating cross-functional teams.

 

Ability to understand customer needs, pain points, and market trends, and translate them into product features and innovations.

 

 

 

Education: Degree, Diploma
Employment Type: Full Time

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