Reports to: Group Chief Operations Officer

Country: Kenya

Gross salary: KES 650, 000

Overview:

Our client, a leading betting company with a strong presence across multiple African markets, is seeking a Head Creative Director to lead the creative vision, strategy, and execution across all regions. The successful candidate will oversee regional creative teams, driving consistent, culturally relevant, and innovative brand storytelling that fuels customer acquisition, retention, and long-term business growth.

This is a high-impact, strategic leadership role that blends creative excellence, operational efficiency, cross-regional collaboration, and talent development. The ideal candidate will ensure the brand connects powerfully with diverse audiences while maintaining a unified global identity.

Key Responsibilities:

Strategic Leadership

• Define, evolve, and communicate the group creative vision, positioning the brand as a market leader.
• Develop creative strategies aligned with both global brand standards and local market needs.
• Serve as the creative authority across the group, engaging C-suite leadership to position creativity as a business driver.

Creative & Operational Oversight

• Lead end-to-end creative development, from concept to execution.
• Oversee integrated campaigns, digital content, product experiences, and more.
• Implement agile, scalable workflows and creative governance across all markets.

Budget & Resource Management

• Develop and manage the creative budget, ensuring ROI and optimal resource allocation.
• Lead budget forecasting, tracking, and cost-saving initiatives without compromising quality.
• Negotiate with agencies and production partners to ensure value and creative excellence.

Stakeholder & Market Engagement

• Partner with regional teams to tailor initiatives to local cultures and consumer behaviours.
• Collaborate across departments to deliver cohesive brand experiences.
• Represent the creative function to external stakeholders and industry bodies.

Innovation & Brand Evolution

• Promote a culture of creative innovation, experimentation, and trend awareness.
• Introduce new storytelling methods, formats, and technologies.
• Lead initiatives to evolve the brand for long-term relevance.

Talent Leadership & Development

• Build and lead a diverse, high-performing creative team.
• Mentor and coach creative leaders, set clear goals, and foster a culture of growth and collaboration.

Performance & Quality Assurance

• Establish KPIs to measure creative impact and effectiveness.
• Ensure brand consistency and regulatory compliance across all creative output.
• Maintain and manage creative assets and brand libraries.

Financial & Geographic Scope

• Responsible for the global creative departmental budget and major vendor contracts.
• The role has a global remit, with a focus on current and future African markets.

Qualifications:

Academic & Professional

• Bachelor's degree in creative arts, Communication, Advertising, Design, or a related field.
• Master's degree or postgraduate diploma is a strong advantage.
• Additional qualifications in Creative or Digital Design are a plus.
• Membership in a recognized professional body is preferred.

Experience

• Minimum 10 years in progressive creative leadership roles, including at least 4 years in a senior, multi-market role.
• Experience in sectors such as gaming, technology, telecommunications, financial services, or leading creative agencies.
• Proven success in executing multi-channel marketing strategies for large or global brands

Key Competencies:

• Strategic & Visionary Thinking
• Stakeholder Influence & C-Suite Engagement
• Global & Cultural Awareness
• Creative & Team Leadership
• Conflict Resolution & Negotiation Skills
• Commercial Acumen & ROI Focus
• Exceptional Communication & Presentation
• Adaptability in High-Growth Environments
• Passion for Gaming, Sports, or Technology (highly desirable)

How to Apply:

Interested and qualified candidates are invited to apply through our Careers Page.

Application Deadline: Thursday 26th June 2025

If you face any issues during your application, contact us at +254 784 155 512.