To achieve the stated objectives, the consultant will provide training with activations where possible in the following areas: 

Content Creation and Social Media Management: 

• Training on content creation for new social media platforms (e.g., TikTok) and management tools (e.g., Hootsuite) 
• Activation session 

Ecommerce Platforms: 

• Training on onboarding and utilization of various sub-regional ecommerce platforms in Africa, Middle east and Türkiye (e.g., Jumia, Takealot). Have an activation session for the members. 
• Optimizing visibility on search engines. 
• Customer Relationship Management (CRM) tools, such as ZOHO. 

Emerging Trends and Technologies: 

• Training on Artificial Intelligence (AI) and other emerging technologies impacting the business environment. 

B2B Marketing: 

• Training on participating in B2B trade shows and emerging trends, including setup, preparation, and strategies for success, supported by case studies and practical examples. 

E-commerce Challenges and Mitigation: 

• Training on the mitigation of key challenges in e-commerce, including trust, data protection, payment systems, and fraud prevention. 
• Delivery Management Software: 
• Training on advanced delivery management software and options for producers in the region(e.g., Onfleet, Bringg, Shipday). 
• Customs broker software training. 
• Document Automation Tools: 
• Training on document automation tools such as UiPath, Rossum, and QuickBooks. 

Expected Outcomes 

• The expected outcomes of the training include: 
• Increased visibility of WFTO AME members in regional trade spaces. 
• Enhanced digital marketing and ecommerce capabilities among members. 
• Improved participation in B2B marketing and trade shows. 
• Greater awareness of emerging technologies and their application in fair trade businesses. 
• Strengthened ability to address ecommerce challenges such as trust, data protection, and payment systems. 
• A minimum of 30 activations in selected sessions 

Reporting and Deliverables 

• The consultant will be required to submit the following deliverables: 
• Training Plan: A detailed plan outlining each training sessions' objective, key focus areas, desired outcomes, timelines and methodologies. 
• Progress Reports: Weekly progress reports detailing the implementation of the training. 
• Final Report: A comprehensive report summarizing the training outcomes, challenges, and recommendations for future initiatives. 

Timeline 

• The training will take place from April 2025 to May 2025. 

Region Scope 

• The training will cover members in the Africa, Middle East, and Türkiye region. 

Delivery Format 

• The training will be delivered through virtual advertised information sessions. 

Languages 

• The training will be conducted in English, French, and Arabic to accommodate the diverse linguistic needs of the region. 

Evaluation Criteria 

• The consultant will be selected based on the following criteria: 
• Relevant experience in delivering similar training programs. 
• Expertise in digital marketing, ecommerce, and emerging technologies. 
• Understanding of Fair Trade and the specific needs of WFTO AME members. 
• Proposed methodology and approach to the training. 
• Cost-effectiveness of the proposal.