Gross Salary: KES 120,000 - 135, 000
About Our Client:
Our client is a leading manufacturer of cooking oil and soaps, recognized for producing high-quality, trusted products that cater to households and industries alike. With a strong reputation for excellence, they continue to expand their footprint in the market, aiming to deliver exceptional value to customers and build long-term partnerships across the region.
Job Description:
As an Area Sales Manager, you will be responsible for overseeing and managing the sales operations within the Nakuru region. You will lead a team of sales executives, drive business growth, and ensure the availability of our clients products across general trade outlets. You will play a strategic role in achieving sales targets, developing new business, and enhancing customer relationships. This position requires leadership, market knowledge, and a strong results-driven attitude.
Key Responsibilities:
Sales Strategy & Execution:
- Develop and implement effective sales strategies to achieve regional sales targets for cooking oil and soap products.
- Lead the sales team in driving product distribution and increasing market penetration across Nakuru.
- Identify new business opportunities, create action plans, and take ownership of expanding the customer base in the region.
Team Leadership & Development:
- Supervise, mentor, and motivate a team of Field Sales Executives to achieve individual and team targets.
- Provide training and guidance to ensure the sales team is equipped with the necessary skills and product knowledge to succeed.
- Conduct performance evaluations and assist in setting individual goals for sales representatives.
Customer Relationship Management:
- Establish and maintain strong, long-lasting relationships with key customers, including wholesalers, retailers, and distributors.
- Ensure customer satisfaction by addressing concerns promptly and ensuring the timely delivery of products.
- Develop customer loyalty programs and execute customer retention strategies.
Market Expansion & Coverage:
- Ensure that all retail outlets and distributors in the region are well-stocked with products and follow company merchandising guidelines.
- Conduct regular market visits to monitor competitor activity, assess product placement, and maintain a competitive edge in the market.
- Identify and explore new sales channels to maximize market coverage and revenue growth.
Sales Reporting & Analysis:
- Monitor sales performance in the region and provide regular reports to senior management on progress towards targets.
- Analyze sales data, market trends, and customer feedback to adjust strategies and optimize sales performance.
- Review and adjust sales forecasts regularly to ensure accurate business planning.
Product Promotion & Branding:
- Ensure consistent and impactful promotion of the company's products in the region.
- Collaborate with the marketing team to implement and execute regional promotional campaigns and sales initiatives.
Key Requirements:
- A degree or diploma in Sales, Marketing, Business Administration, or a related field is preferred.
- Proven experience as a Sales Manager or Area Sales Manager in the FMCG industry, with a focus on general trade or similar sectors.
- At least 3-5 years of experience in a sales management role, including managing a team.
- Experience in managing sales across multiple regions or territories is a plus.
- Strong leadership and people management skills with the ability to motivate and guide a sales team.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think strategically, develop sales plans, and execute them effectively.
- Strong negotiation and problem-solving abilities.
- Analytical skills to interpret sales data and market trends.
- Results-oriented with a strong drive to meet and exceed targets.
- Familiarity with the Nakuru market and its retail landscape is an advantage.
Application Process
- Interested candidates are encouraged to apply by submitting an updated CV with references.
For any application difficulties or queries, please contact us at +254 784 155 512.
- Application Deadline: 12th March 2025
Salary: Kshs. 120,000 - Kshs. 135,000
Education: Degree, Diploma
Employment Type: Full Time
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