Overall purpose of the role:

We are seeking a technically skilled and strategic-minded digital communications specialist to join our Global Communications team to manage the MMC website and contribute to developing and implementing MMC’s digital communication strategy.  This position offers an excellent opportunity for someone with a good technical basis in website management and analytics who is eager to grow their expertise and strategic capacity in digital marketing and communications.

The ideal candidate will have expertise in managing WordPress websites, optimizing user experience (UX/UI), using SEO principles, and handling analytics tools. They should also have a strong interest in digital marketing, integrating tools to track performance across platforms, with the curiosity to stay updated on emerging trends and best practices.

The MMC communications team is part of the MMC global team and provides support to all MMC regions. The Digital Communications Specialist is based in Nairobi, reports to the Global Communications Coordinator based in Geneva. The Digital Officer will work closely with the Communications Officer based in Tunis, supporting the publication and dissemination of MMC’s content, newsletters, and social media activities.

Responsibilities :

The Digital Communications Specialist will

• Manage and maintain MMC’s website by updating content and ensuring it remains user-friendly and functional
• Implement technical improvements, including basic HTML/CSS and UX/UI enhancements.
• Monitor website performance and optimize speed, responsiveness, and accessibility.
• Serve as the primary liaison with external web developers, managing updates and timelines.
• Track, analyse and report on website performance, newsletter (MailChimp) performance and social media metrics, using adapted tools (such as Google analytics, Hotjar, A/B newsletter tests, etc).
• Provide data-driven and actionable recommendations based on user behavior, traffic trends, and content performance
• Develop and manage Google Grants to enhance the organization’s digital reach.
• Apply SEO techniques to web content, ensuring it aligns with best practices to improve visibility, search engine rankings, and organic traffic.
• Assist in developing and executing digital marketing strategies, including the effective use of MMC’s newsletter (via Mailchimp) and social media channels to engage and grow audiences.
• Monitor digital trends and propose actions to keep MMC’s platforms relevant and impactful.
• Coordinate with the Communications team to schedule and publish new content on the website.
• Support in the drafting, tailoring, and publishing content for MMC’s social media platforms and newsletter.
• Select and optimize visuals for website and social media use.
• When needed provide technical assistance for online events and webinars using platforms such as Zoom or Teams, and/or using MMC social media channels.

Experience and Technical competencies (included year of experience)

• A degree in communication, journalism, public relations, or a related field, with a preference for studies in digital communications, digital marketing, or web development. Candidates with a degree in another field may be considered if they have significant professional experience in digital communications and website management.
• A minimum of three (3) years of relevant work experience in website management, including maintaining and updating content in WordPress.
• Understanding and experience in implementing SEO principles and best practices to improve site visibility and performance.
• Experience optimizing website structure, navigation, and layout for user experience (UX) and conversion (e.g., clear calls-to-action, mobile-friendliness).
• Basic knowledge of HTML/CSS to make small design or functionality adjustments when needed.
• Proficiency in Google Analytics, with experience tracking and analysing website traffic and engagement.
• Familiarity with email marketing tools (e.g., Mailchimp) and integration with websites.
• Strongly desirable: Experience with social media management for organisations.
• Strongly desirable: Experience setting up and integrating tools to track and analyse campaign performance across multiple platforms (e.g., website, social media, email marketing, Google Analytics, UTM tracking).
• Excellent written and verbal communication skills.
• Strong organizational and multitasking skills, with the flexibility to manage various tasks effectively.
• Ability to work effectively in a remote environment.
• Fluency in both oral and written English.
• Excellent attention to detail.
• Desirable: Familiarity with Canva or similar design tools.
• Desirable: Knowledge of or interest in migration, displacement, or humanitarian issues.
• Desirable: prior experience working with NGOs or UN agencies in the development or humanitarian sector.

Behavioural competencies:

• Behavioural competencies:
• Passion for digital communication: Keen interest in staying ahead of digital trends, exploring innovative tools, and engaging with evolving platforms.
• Organized and detail-oriented: Capable of managing multiple tasks simultaneously while maintaining a high level of accuracy.
• Strategic mindset
• Patient, adaptable, flexible, able to improvise and remain responsive and communicate clearly and effectively under pressure.
• Excellent planning skills
• Commitment to Danish Refugee Council values.