Key Responsibilities:

• Coordinates and contributes to the development and execution of marketing campaigns.
• Works closely with the Marketing team to assist with the development and execution of marketing activities in line with business objectives and revenue targets.
• Assists with the development and maintenance of the marketing activity calendar and supporting information.
• Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.
• Works closely with relevant stakeholders, to assist with the tracking and measurement of the success of these demand generation programs.
• Participates in the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.
• Coordinates and delivers content, tools and materials for internal and external communications.
• Engages in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners.
• Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications.
• Supports the creation and coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas.
• Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content
• Performs any other related task as required.

Knowledge and Attributes:

• Seasoned knowledge and understanding of all relevant industry standards.
• Seasoned knowledge and understanding of best practices for marketing.
• Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders.
• Excellent ability to interact with a variety of internal team members at different levels in the organization.
• Demonstrates good understanding of the features and benefit of the company’s products and services.
• Seasoned understanding how databases are utilized in effective marketing.
• Excellent ability to articulate company's value proposition.
• Excellent ability to work with and manage many projects within the required deadlines.
• Seasoned awareness of data privacy and compliance as they relate to marketing activities.
• Seasoned knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
• Seasoned understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.

Academic Qualifications and Certifications:

• Bachelor’s degree or equivalent in Marketing Management or related field.

Required Experience:

• Seasoned professional experience with a strong background in all aspects of marketing.
• Proven work experience as a Marketing Specialist.
• Seasoned hands-on experience with marketing service delivery software.
• Seasoned hands-on experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365.