Posted:Mon at 4:45 PM
By:Hiring Kenya
Company Details
Industry:
Non-Profit Organization Management
Description:
The International Union for Conservation of Nature (IUCN) is a membership Union uniquely composed of both government and civil society organisations. It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together. Created in 1948, IUCN has evolved into the world’s largest and most diverse environmental network. It harnesses the experience, resources and reach of its 1,300 Member organisations and the input of some 16,000 experts. IUCN is the global authority on the status of the natural world and the measures needed to safeguard it. Our experts are organised into six commissions dedicated to species survival, environmental law, protected areas, social and economic policy, ecosystem management, and education and communication. The ability to convene diverse stakeholders and provide the latest science, objective recommendations and on-the-ground expertise drives IUCN’s mission of informing and empowering conservation efforts worldwide. We provide a neutral forum in which governments, NGOs, scientists, businesses, local communities, indigenous peoples groups, faith-based organisations and others can work together to forge and implement solutions to environmental challenges. By facilitating these solutions, IUCN provides governments and institutions at all levels with the impetus to achieve universal goals, including on biodiversity, climate change and sustainable development, which IUCN was instrumental in defining. Combined, our knowledge base and diverse membership make IUCN an incubator and trusted repository of best practices, conservation tools, and international guidelines and standards. As the only environmental organisation with official United Nations Observer Status, IUCN ensures that nature conservation has a voice at the highest level of international governance. IUCN’s expertise and extensive network provide a solid foundation for a large and diverse portfolio of conservation projects around the world. Combining the latest science with the traditional knowledge of local communities, these projects work to reverse habitat loss, restore ecosystems and improve people’s well-being. They also produce a wealth of data and information which feeds into IUCN’s analytical capacity. Through their affiliation with IUCN, Member organisations are part of a democratic process, voting Resolutions which drive the global conservation agenda. They meet every four years at the IUCN World Conservation Congress to set priorities and agree on the Union’s work programme. IUCN congresses have produced several key international environmental agreements including the Convention on Biological Diversity (CBD), the Convention on International Trade in Endangered Species (CITES), the World Heritage Convention, and the Ramsar Convention on wetlands. We continue to help these conventions strengthen and evolve so that they can respond to emerging challenges. Our Member organisations are represented by the IUCN Council - the governing body. Headquartered in Switzerland, IUCN Secretariat comprises around 900 staff in more than 50 countries. Our vision A just world that values and conserves nature. Our mission Influence, encourage and assist societies throughout the world to conserve the integrity and diversity of nature and to ensure that any use of natural resources is equitable and ecologically sustainable. Our history IUCN was founded in October 1948 as the International Union for the Protection of Nature (or IUPN) following an international conference in Fontainebleau, France. The organisation changed its name to the International Union for Conservation of Nature and Natural Resources in 1956 with the acronym IUCN (or UICN in French and Spanish). This remains our full legal name to this day. Use of the name "World Conservation Union”, in conjunction with IUCN, began in 1990. From March 2008 this name is no longer commonly used.
Job Description
The Consultant is expected to contribute to the following:
Website Development & Maintenance
- Audit and enhance the GBW website.
- Improve website navigation, responsiveness, and user experience.
- Ensure seamless content updates aligning with GBW campaigns.
- Provide ongoing maintenance, including security updates, bug fixes, and hosting renewal.
- Implement and update SSL security certificates for enhanced website security.
Search Engine Optimization (SEO) & Digital Marketing
- Conduct ongoing SEO optimization to improve GBW’s Google ranking.
- Develop and execute targeted digital marketing campaigns for GBW’s key events and projects.
- Monitor and analyze digital performance metrics, providing monthly reports with insights.
- Ensure high engagement levels across GBW’s website and social media platforms.
Content Development & Visual Enhancements
- Design high-quality infographics, fact sheets, and reports.
- Develop motion graphics and animations to enhance storytelling.
- Create social media graphics to promote GBW initiatives.
- Align content with GBW’s branding guidelines and IUCN standards.
Duration of the Assignment
Deliverables and Activities
Deliverable/Activity-Description-Deadline
SEO & Digital Marketing Report-Monthly
- Monthly analytics, engagement metrics, and campaign reports.
Website Revamp & Security-Q2 2025
- Fully optimized and redesigned GBW website with updated security features.
Social Media & Digital Content-Q2 2025
- 15+ custom-designed social media graphics for website GBW and its programs theme
Brand Motion Graphic-Q1 2025
- Animated GBW logo motion graphic for campaigns.
Hosting & SSL Renewal-Annual
- Annual website hosting renewal and SSL certificate updates.
Payment Schedule
Deliverable-Milestone Payment
- SEO & Digital Marketing- Payment upon successful campaign execution & report submission.
- Website Revamp & Security- Payment upon completion of site updates & security fixes.
- Social Media & Content- Payment upon delivery of social media assets & engagement metrics.
- Brand Motion Graphic- Payment upon final approval of animation deliverables.
Skills and Experience
The consultant must have the following skills, education, and experience as a minimum:
- Proven experience in digital marketing, social media, and website management.
- Strong portfolio showcasing website development & SEO work.
- Expertise in UI/UX design, security monitoring, and hosting management.
- Proficiency in analytics tools for monitoring digital performance.
- Strong communication & content development skills.
Education: Degree, Diploma
Employment Type: Contract Based