DUTIES AND RESPONSIBILITIES

 Strategic Marketing Planning & Execution:

• Develop, implement, and refine the overall marketing strategy to align with company goals and market opportunities.
• Lead the creation of comprehensive annual marketing plans, balancing short-term and long-term marketing objectives.
• Work closely with senior management to set clear marketing goals, KPIs, and metrics to measure campaign success and ROI.

Team Leadership & Development:

• Manage and mentor a team of marketing professionals, providing guidance, feedback, and training to help them reach their full potential.
• Foster a collaborative and high-performance team culture by setting clear expectations and motivating team members to achieve goals.
• Support career development for marketing team members through skill-building initiatives and growth opportunities.

Brand Management & Positioning:

• Define and strengthen the company’s brand voice, ensuring consistency across all marketing channels and touchpoints (website, social media, packaging, etc.).
• Conduct brand audits and consumer research to continuously refine and evolve brand strategies.
• Oversee market research efforts to understand consumer needs, preferences, and behaviors, using these insights to guide brand positioning and messaging.

Campaign Development & Management:

• Lead the development and execution of integrated marketing campaigns that target key consumer segments and drive product awareness, customer acquisition, and retention.
• Manage campaign budgets and ensure that resources are used effectively and efficiently, delivering the highest possible return on investment.
• Develop and execute consumer promotions, product launches, and events to drive engagement and create excitement around new products.

Market Research & Consumer Insights:

• Conduct ongoing market analysis to identify emerging trends, competitor activities, and new opportunities for the brand.
• Oversee consumer research projects, including focus groups, surveys, and digital listening tools, to gather insights that inform marketing decisions.

Cross-Functional Collaboration:

• Work closely with product development, sales, and supply chain teams to ensure marketing efforts are aligned with product launches and retail strategies.
• Partner with senior management and other departments to ensure a cohesive approach to overall business goals.

Digital & Social Media Strategy:

• Drive and execute the company’s digital marketing strategies, including social media, paid media, content marketing, email campaigns, and SEO.
• Manage the company’s presence across all major social media platforms, ensuring active engagement, consistent messaging, and growth.

Sales and Marketing Alignment:

• Align marketing efforts with sales targets, ensuring marketing campaigns effectively generate leads and drive sales conversions.
• Collaborate with the sales team to develop promotional strategies and materials that support the sales process and drive revenue.
• Provide sales teams with key marketing assets, data insights, and performance metrics to aid in client and customer relationships.
• Regularly communicate with sales teams to evaluate campaign effectiveness, customer responses, and suggest adjustments based on market feedback.

Performance Monitoring & Reporting:

• Report on campaign outcomes, including ROI, lead generation, sales metrics, and other KPIs to senior management.
• Conduct post-campaign analyses and make actionable recommendations for future improvements.

Customer Experience and Retention:

• Ensure that all marketing activities enhance the customer experience and contribute to long-term brand loyalty.
• Work with customer service teams to monitor and respond to customer feedback, improving brand perception and customer satisfaction.
• Develop retention strategies, loyalty programs, and customer engagement initiatives that increase repeat purchases and lifetime value.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Commerce, Marketing, Business Administration, or a related field.
• Minimum of 3 years’ experience in a similar marketing role, preferably in an FMCG company.
• In-depth knowledge of brand management, consumer behavior, and digital marketing strategies.
• Strong leadership and team management skills with the ability to inspire and mentor a marketing team.
• Proven experience in executing successful marketing campaigns across multiple channels (social media, email, print, etc.).
• Strong analytical skills to assess the effectiveness of marketing activities and adjust strategies accordingly.
• Excellent communication and interpersonal skills, with the ability to present and articulate ideas effectively.
• Strong project management abilities, able to handle multiple priorities in a fast-paced environment.
• Creative, results-oriented, and adaptable with a passion for innovative marketing.