DUTIES AND RESPONSIBILITIES:

• Drive. plan and document the content and digital strategy for the different brands within the Java House Group (Java House, Kukito, 360 Degrees, Planet Yoghurt). Initiate, execute & measure various digital marketing campaigns to drive current and future demand for the brands.
• Track and report digital marketing key performance indicators and identify, recommend, and execute improvements for optimizing strategy &budget allocations. Monitor social platforms and other relevant sites to manage the brands online reputation.
• Influencer Management.
• Digital Media Buying
• Develop engaging, creative & innovative content on all digital platforms i..., social media platforms, blog post and newsletter.
• Facilitate the development and management of all brand digital assets not limited to the brand website, apps, social media assets.
• Monitor online trends and competitor activity to ensure all brands within JHG remain relevant and meaningful to its customer base. Ensuring brand consistency in online messaging.

QUALIFICATIONS

• BS/MS degree in relevant field. Strong communication skills.
• Proficient in Microsoft office
• Organized, with ability to priorities time sensitive assignments.
• Creative and flexible.
• Strong analytical, communicating, and interpersonal skills.
• Minimum of 3 years experience in online marketing or social media management.
• Familiar with search engine optimization.
• Excellent copywriter.

CORE COMPETENCIES

• Demonstrate passion for digital and brand marketing.
• Understand the dynamics around commercialization of digital marketing.
• Up-to-date with the latest trends and best practices in online marketing and measurement.