Responsibilities:

• Content Creation and Management: Developing compelling content such as blog posts, social media updates, videos, and infographics.
• SEO and Website Management: Optimizing content for search engines to increase organic traffic and managing updates to the company website.
• Social Media Strategy: Planning and executing social media campaigns to boost brand visibility and interaction.
• Email Marketing: Crafting and managing email campaigns to engage leads and nurture relationships.
• Monitor Project Status: Overseeing project timelines to ensure milestones are met and progress aligns with goals.
• Analysis of Marketing Data: Analyzing campaign results, conversion rates, traffic data, and other key metrics to inform and shape future marketing strategies.
• Create Reports: Compiling detailed reports on the growth, performance, and analytics of campaigns to inform stakeholders.
• Vendor Collaboration: Working with outside vendors to supplement the work of the internal team and enhance campaign effectiveness.
• Collaboration: Partnering with design, sales, and other teams to create cohesive marketing campaigns.

Qualifications:

• A bachelor's degree in, Marketing, Business, News media or Public Relations.
• 3+ years of demonstrable experience in marketing or digital marketing roles.
• Strong writing, editing, and storytelling abilities to create engaging content across different formats (blogs, social media, videos).
• Familiar with various digital marketing tools including, SEO/SEM, Google Analytics, content management systems, email marketing platforms, and social media management tools.
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Strong interpersonal, verbal and written communication skills.
• Team leadership