Key Performance Areas

Market Access Management

Develop and implement sales enablement strategies to support the increase of Fairtrade uptake and sales. This includes international and regional markets.

Identify and pursue new channels and opportunities to expand the partner base, market access, and market presence.

Map out on a continuous basis all producer market opportunities for Fairtrade products, keeping Fairtrade producers up to date with market intelligence and opportunities.

Provide support during resource mobilization project proposal writing opportunities.

Develop monthly, quarterly & annual business reports and analysis,

Budget Management. Optimize the budget with smart spending. Track, control, and evaluate all spending.

Key Account & Stakeholder Management

Build and maintain strong relationships with key partners and stakeholders to drive business development initiatives.

Collaborate with programme teams to understand and offer business capacity support to producers

Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences as required.

Product profiling for different market segments

Customer / Trade Marketing

Develop customer marketing plans aligned to the commercial strategy.

Collaborate with the Marketing Manager to execute consumer communication and awareness campaigns.

Collaborate with the Marketing Manager to develop marketing collateral, sales tools, and resources to support sales efforts.

Facilitate and coordinate trade fairs and buyers’ field visits.

Supply Chain Management

Understand the Fairtrade standards and value proposition in the supply chain.

Map the various value chains and actors in the region.

Provide timely product supply options for new opportunities.

Forecast product demand against supply in conjunction with programmes team

SKILLS & EXPERIENCE

KEY PERFROMANCE INDICATORS

Increase in Fairtrade sales on Fairtrade terms

New Fairtrade products in the market

Partners Pipeline growth.

KNOWLEDGE, EXPERIENCE AND SKILLS:

Qualifications

A Bachelor’s degree in Business Management or a related field.

Professional Qualifications

Project management will be an added advantage

Experience and Knowledge

At least 5 years’ experience of sale portfolio management

Experience in business developmentstrategy development and execution.

Key account and stakeholders’ relationship management experience

FMCG experience is an added advantage.

Experience in working in a matrix organization

Skills and competencies

Demonstrated financial and project management skills

Strong conceptual and negotiation skills

Sales and marketing effectiveness