If Tesla’s latest pitch sounds familiar, that’s because it is. Once again, the company’s board is warning investors that unless they approve Elon Musk’s massive compensation plan, the world’s most famous CEO might walk away.

The message is clear — and recycled. Tesla rehashing old threats to get shareholders to approve Musk’s $1 trillion pay day shows how far the board is willing to go to secure Musk’s continued leadership.

Tesla’s board is repeating last year’s playbook

Ahead of its November 6th annual shareholder meeting, Tesla’s leadership is in full lobbying mode. The board, led by chair Robyn Denholm, sent a letter urging shareholders to back Musk’s record-setting $1 trillion pay package — or risk losing him.

“Without Elon, Tesla could lose significant value,” Denholm wrote, highlighting Musk’s role in Tesla’s transformation through projects like Full Self-Driving (FSD) and the humanoid robot Optimus.

It’s essentially the same argument Tesla made last year, when shareholders were pushed to approve a $55 billion pay deal — then the largest in corporate history.

Familiar warnings, bigger numbers

Tesla rehashing old threats to get shareholders to approve Musk’s $1 trillion pay day shows a striking déjà vu. The new figure dwarfs last year’s $55 billion, but the tone remains the same: Tesla can’t thrive without Musk.

Despite mounting criticism from governance experts, Tesla’s board seems confident the vote will pass. Proxy firms like ISS and Glass Lewis have already urged shareholders to reject the deal, calling it excessive and shaped by a Musk-dominated board. Musk, never one to hold back, responded by labeling them “corporate terrorists” during Tesla’s latest earnings call.

Legal challenges and high stakes

The stakes for Musk’s compensation are enormous. A Delaware court previously struck down his $50 billion package, ruling it unfair and heavily influenced by Musk’s power over the board. Although shareholders approved that deal twice, the court’s decision still stands.

In response, Tesla has appealed to the Delaware Supreme Court and even voted to move its corporate incorporation to Texas — a state without Delaware’s deep corporate law precedent.

Why Tesla’s timing matters

With sales up in Q3 and the $7,500 EV tax credit set to expire, Tesla is riding a wave of positive momentum. The board likely sees this as the perfect time to secure another shareholder win.

Denholm has even made rare media appearances to push the message: Tesla’s future depends on Elon Musk. For many investors, that argument — though tired — might still be convincing enough.

A high-stakes replay

Tesla rehashing old threats to get shareholders to approve Musk’s $1 trillion pay day isn’t just about money — it’s about control, loyalty, and image. Despite the controversy, Musk’s influence over Tesla’s direction remains unchallenged.

If shareholders once again approve the deal, it won’t just cement Musk’s place as the most highly compensated CEO in history — it will also confirm Tesla’s ongoing willingness to bend the rules for its biggest asset.