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Pinterest has launched a groundbreaking AI shopping assistant designed to make online fashion discovery more conversational and personalized. The new tool lets users talk directly to Pinterest about what they’re shopping for — and in return, the AI assistant suggests curated looks based on saved collections and pins. This feature, which integrates voice interaction and narration, is expected to redefine how Gen Z users find inspiration, shop outfits, and discover trends on the platform.
The new Pinterest AI assistant combines visual search with conversational AI, enabling users to hold down a mic button and ask style-related questions aloud — just like chatting with a friend. The assistant then audibly summarizes outfit ideas, product recommendations, and style inspiration that match the user’s preferences. CEO Bill Ready describes it as “a more natural, interactive way to shop,” emphasizing that Pinterest already uses AI to power recommendations, but this new voice layer adds a human-like, engaging touch to the experience.
Unlike standard text-based search, the Pinterest AI shopping assistant helps users refine vague ideas into tangible looks. Whether you’re searching for “cozy winter outfits” or “Taylor Swift-inspired knits,” the assistant understands context and aesthetic intent. This conversational approach bridges the gap between inspiration and purchase — especially appealing to Gen Z users who favor intuitive, talk-based discovery over typing.
Yes — Pinterest ensures user safety and transparency. The assistant is fully optional and clearly labels AI-generated content to avoid confusion. The company also introduced a new “tuner” feature that lets users adjust how much AI content they want to see in their feeds, reinforcing Pinterest’s commitment to authenticity and user control.
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