Apple CarPlay Ultra Faces Industry Pushback: What’s Really Going On?

Apple CarPlay Ultra seemed poised to revolutionize in-car entertainment, but cracks are already showing. BMW, one of the most influential carmakers, has officially stated it will not integrate Apple CarPlay Ultra in future models. With only Aston Martin currently adopting the system, the future of Apple’s new in-car interface looks shaky. As more manufacturers turn away, questions around data control, brand identity, and user experience are becoming central to the conversation about Apple CarPlay Ultra.

Why BMW and Others Are Rejecting Apple CarPlay Ultra

The decision by BMW to snub Apple CarPlay Ultra reflects a broader automotive industry trend—manufacturers are increasingly leaning into proprietary infotainment systems. Renault has been equally vocal, with a company executive quoted saying “don’t invade our systems.” This pushback highlights a key concern: carmakers want control over the software, data, and user interface within their vehicles. While Apple’s promise of seamless integration is appealing to consumers, it raises red flags for automakers determined to maintain digital independence.

Apple CarPlay Ultra’s Limited Appeal So Far

Despite Apple’s prestige, only Aston Martin has signed on to integrate CarPlay Ultra into its lineup, starting with the DBX 707. That’s not exactly a vote of confidence. For most brands, especially those investing heavily in their own digital ecosystems, Apple CarPlay Ultra might feel more like a takeover than a partnership. The new interface—spanning multiple screens and deeper system access—offers convenience, but at the potential cost of OEM branding and innovation autonomy.

What Apple Needs to Change for CarPlay Ultra to Succeed

To gain traction, Apple will need to rethink its approach to automaker collaboration. This might mean offering more flexibility, easing system integration concerns, and perhaps limiting the scope of CarPlay Ultra’s control over core vehicle functions. Otherwise, brands will likely continue prioritizing their in-house software efforts. For Apple CarPlay Ultra to survive and thrive, it must become a value-add—not a perceived threat to automaker identity and control.