Allo, a new financial app that can be described as Headspace for personal finance, is aiming to help users meaningfully engage with their finances without becoming overwhelmed with numbers and spending. The idea behind Allo is to help users create a mindful money practice that allows them to approach their earnings, spending, saving, investing and giving with a sense of fulfillment.
Founded in 2021, Allo helps users focus on gratitude and the importance of being aware of not only your numbers, but also your values and priorities when it comes to personal finance.
Allo was founded by Will Choi and Paul Montoy-Wilson, who both previously founded Aviate, an intelligent homescreen startup that was acquired by TechCrunch parent company Yahoo in 2014. With over 15 years of experience in software, the duo wanted to build a company that helps people create positive habits with their finances.Unlike budgeting apps that only focus on spending categories like bills, insurance and transportation, Allo includes categories like nature, family, giving, working out and healthy eating. Users can choose to have a daily, weekly or monthly check-in with the app in order to become aware of their finances.
