Northern Kenya is rich in diversity, energy and opportunity. With an abundance of stunning landscapes,
growing wildlife and unique offerings in the form of sanctuaries, cultural experiences and adventure,
sustainable eco-tourism has the potential to increase revenue, jobs and conservation efforts.

Tourism
provides an accepted, complementary form of land use in Northern Kenya. With rainfall of less than 300
mm per annum, the communities in northern Kenya lead a pastoralist lifestyle, relying on livestock for
their livelihoods.

Tourism can

(i) be pursued in parallel with the existing pastoralist lifestyle, and

(ii) provide youth and women an alternative income source to pastoralism, and

(iii) encourage communities who have peacefully co-existed with wildlife for centuries, but currently face conflict due to climate change and pressure on land, to reenergize efforts to steward this dwindling precious resource.